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Shuttle's CI is designed by very powerful arrow symbol and use bright blue and red color to show the highlight word "Shuttle". It's a very clear and shining CI.
Using huge arrow symbol to show the highlight word "Shuttle" is not only signify Shuttle's large transportation quantity also express shuttle's ambition to achieve. Using the strong arrow symbol and three blue lines to show the high-speed symbolize shuttle's business philosophy which are build on these three beliefs: "Efficiency", "Quality" and "Service". Under the beliefs and the effort of whole employees, enterprise will continue grow successfully and create the biggest and best transportation company in Taiwan. Bright blue and red are the main color of Shuttle's CI. Blue means the far-reaching sky and red means the light and energy from the speed of high efficiency. It will lead Shuttle to go everywhere in Taiwan. |
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